Honda's Environmentology
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details: |
Price: |
| Case Code |
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BECG069 |
For delivery in electronic format: Rs. 400;
For delivery through Shipping & Handling Charges extra: Rs. 400 +Shipping & Handling Charges extra
ThemesCorporate Social Responsibility |
| Case Length |
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21 Pages |
| Period |
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1991-2006 |
| Pub Date |
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2007 |
| Teaching Note |
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Not Available |
| Organization |
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Honda Motor
Co. Ltd. |
| Industry |
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Auto and
Ancillaries |
| Countries
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Worldwide |
Abstract:
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The case describes Honda Motor Co.'s initiatives to reduce the environmental
impact of its products and operations. It discusses 'environmentology', the
company's term for all its environment-related initiatives.
The case gives details of the seven domains of product development, purchasing,
production, transportation, sales, disposal and recycling, and administration,
where efforts were being made to improve the environmental performance of the
company. It also discusses some of the criticisms against the company, and ends
with a brief discussion on the future of the company's environmental
initiatives.
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Issues:
» To study the efforts made by a company to reduce its impact on the environment
» To understand the rationale behind the company's environment conservation
initiatives
Contents:
Keywords:
Honda, Environmentology, Corporate social responsibility,
Fuel cell technology, Environment initiatives, Automobile industry, Fuel
efficiency, Union of concerned scientists
Honda's Environmentology
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